What is Outsourcing?
Outsourcing can be defined as the strategic use of
outside resources to perform business functions
traditionally managed by internal staff. Using an
outsource company will help reduce costs and gain
efficiencies by leveraging the talent, technology
and expertise of third party vendors.
Common Business Functions for Outsource
# Order fulfillment
# Accounting/billing
# Information Technology
# Marketing/advertising
# Web design/development/maintenance
# Sales/business development
# Human Resources/payroll/benefits
# Customer relationship management
Why Hire an Outsourcing Company?
As a marketing outsourcing company, I call upon
small to mid-sized companies with limited or no
marketing resources. The people that I come into
contact with are primarily CEOs and Marketing
Directors, whom by nature, are very smart
individuals. Often I’m asked, "why should I
outsource when I already have a marketing
department?" The answer is: you can, but do you
really want to? Would it be cost effective?
For example, you have a great idea - but don’t have
the necessary resources or expertise to make it
happen – right now. Should you wait? Add staff?
Reprioritize your workload? Experience tells us that
the earlier your concept hits the streets, the
sooner you can begin generating revenue. The time
required to hire and train staff may be out of the
question in order to meet your market goals.